Tag Archives: statistics

Print and Brand Identity. Why Don’t We Analyze?

Brand owner used analytics to establish their color image. So why don’t they do the same to maintain the integrity of their printed colors? Marketing is one of the most analytics-driven activities imaginable, yet even with powerful color reporting now … Continue reading

Posted in Measurement, Print, Print Buying, Standards, Statistics | Tagged , , , , | 1 Comment

Moneyball Lessons

A recent airline trip lead me to do something I rarely do: watch a baseball movie. But “Moneyball: Winning at an Unfair Game” is not your usual sports flick, and the lessons it teaches about trusting analysis over instinct and … Continue reading

Posted in Statistics, Teamwork, Uncategorized | Tagged , , , , | 1 Comment