Tag Archives: print buying

How Many Colors Do You Need?

Most printers and print buyers are familiar with color bars used to maintain quality, but how many color patches do you really need? And which ones? How do we find the balance between not enough information and too much? The … Continue reading

Posted in Gray Balance, Measurement, Print, Print Buying, Uncategorized | Tagged , , , , , | 5 Comments

Print and Brand Identity. Why Don’t We Analyze?

Brand owner used analytics to establish their color image. So why don’t they do the same to maintain the integrity of their printed colors? Marketing is one of the most analytics-driven activities imaginable, yet even with powerful color reporting now … Continue reading

Posted in Measurement, Print, Print Buying, Standards, Statistics | Tagged , , , , | 1 Comment

Thin Slicing the Color Buy: Accurate Color from a Sea of Possibilities

The colors most important to your printing client many be any of the 16.8 million different colors that can be defined within the printing process: How can you possibly determine if your printer has done an acceptably accurate job of … Continue reading

Posted in Print, Print Buying, Process Control, Technology, Uncategorized | Tagged , , , , | 1 Comment