Tag Archives: packaging

Print and Brand Identity. Why Don’t We Analyze?

Brand owner used analytics to establish their color image. So why don’t they do the same to maintain the integrity of their printed colors? Marketing is one of the most analytics-driven activities imaginable, yet even with powerful color reporting now … Continue reading

Posted in Measurement, Print, Print Buying, Standards, Statistics | Tagged , , , , | 1 Comment

Where do Packaging Buyers Come From?

  (And how is a box different from a poster?) I worked for many years with print buyers from the entertainment industry-those hip and trendy people who bridge the space between the glamor world of Hollywood and the grubby trenches … Continue reading

Posted in Flexography, Print Buying | Tagged , , | 1 Comment