Monthly Archives: February 2014

How Many Colors Do You Need?

Most printers and print buyers are familiar with color bars used to maintain quality, but how many color patches do you really need? And which ones? How do we find the balance between not enough information and too much? The … Continue reading

Posted in Gray Balance, Measurement, Print, Print Buying, Uncategorized | Tagged , , , , , | 5 Comments

Print and Brand Identity. Why Don’t We Analyze?

Brand owner used analytics to establish their color image. So why don’t they do the same to maintain the integrity of their printed colors? Marketing is one of the most analytics-driven activities imaginable, yet even with powerful color reporting now … Continue reading

Posted in Measurement, Print, Print Buying, Standards, Statistics | Tagged , , , , | 1 Comment